Encouraging quality and innovation, Elena Walch stood at the head of the Alto Adige quality revolution and has gained local and international esteem for her efforts. An architect by trade, Elena Walch married into one of the oldest and most significant wine families of the region and brought new, modern concepts to the traditional establishment. Now, the responsibility for the family business is being put into the hands of the daughters, Julia and Karoline Walch, already the fifth generation.